Privacy Policy

White Mountains Insider ("WMI," "we," "us," or "our") is a publication operated by Vidarr Ventures LLC, a Massachusetts limited liability company. This Privacy Policy explains how we collect, use, share, and protect information when you visit whitemountainsinsider.com, subscribe to our newsletter, download our lead magnets, or otherwise interact with our content (collectively, the "Services").

By using the Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.

1. Information We Collect

We collect information in the following ways:

Information You Provide

• Email address. When you subscribe to our newsletter, download a guide, or fill out a form on our site.
• Optional information. Any additional details you voluntarily share with us, for example by replying to an email or contacting us through a form.

Information Collected Automatically

• Usage data. Pages visited, links clicked, time spent on pages, referral source, and similar analytics data.
• Device data. Browser type, operating system, IP address, and approximate geographic location.
• Cookies and similar technologies. We use cookies and similar tracking technologies, such as Google Analytics 4, to understand how visitors use the Services.

Information from Third Parties

We may receive limited information from our service providers, for example Beehiiv, which helps us deliver and improve the Services.

2. How We Use Information

We use the information we collect to:

• Deliver our newsletter and lead magnets to subscribers
• Personalize content based on subscriber interests and segments
• Measure and improve the performance of our content and Services
• Respond to inquiries and provide customer support
• Send transactional communications such as confirmation emails and account-related notices
• Send promotional communications about WMI content, sponsors, and partners; you can unsubscribe at any time
• Comply with legal obligations, enforce our terms, and protect our rights

3. How We Share Information

We do not sell your personal information. We share information only in the following circumstances:

• Service providers. With trusted third-party vendors who help us operate the Services, including Beehiiv for email delivery, Google Analytics for usage analytics, and Vercel for site hosting.
• Sponsors and advertisers. We may share aggregated or de-identified data about our audience with sponsors and advertisers. We do not share individual subscriber email addresses or personal information with sponsors without your explicit consent.
• Legal requirements. When required by law, court order, or other legal process, or to protect the rights, property, or safety of WMI, our users, or others.
• Business transfers. In the event of a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction.

4. Your Choices

Unsubscribing

Every email we send includes an unsubscribe link. You may unsubscribe at any time. We process unsubscribe requests promptly.

Cookies

Most browsers allow you to refuse or delete cookies through browser settings. Disabling cookies may affect the functionality of the Services.

Do Not Track

Some browsers offer a Do Not Track signal. Because there is no industry-standard interpretation of this signal, we do not currently respond to it. We honor the privacy choices described elsewhere in this Policy regardless of any Do Not Track signal.

5. California Privacy Rights (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, grants you the following rights regarding your personal information:

• Right to know. You may request the categories and specific pieces of personal information we have collected about you, the sources, the purposes for collection, and the categories of third parties with whom we have shared it.
• Right to delete. You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to correct. You may request that we correct inaccurate personal information.
• Right to opt out of sale or sharing. WMI does not sell or share personal information in the traditional sense. You may, however, opt out of any future data sharing for cross-context behavioral advertising by emailing us at the address below.
• Right to non-discrimination. We will not discriminate against you for exercising any of these rights.

To exercise any of these rights, email us at hello@whitemountainsinsider.com with "CCPA Request" in the subject line. We may need to verify your identity before fulfilling the request.

6. EU and UK Residents (GDPR)

If you are located in the EEA, the United Kingdom, or Switzerland, GDPR and equivalent laws give you the following rights:

• Right of access
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to data portability
• Right to object
• Right to withdraw consent
• Right to lodge a complaint

Our legal bases for processing personal data include your consent, the performance of a contract, our legitimate interests, and compliance with legal obligations.

To exercise any of these rights, email us at hello@whitemountainsinsider.com with "GDPR Request" in the subject line.

7. Data Retention

We retain personal information for as long as needed to deliver the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. When you unsubscribe, we retain your email address only as needed to honor your unsubscribe request and comply with applicable law. Analytics data is typically retained for up to 26 months in Google Analytics 4.

8. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the internet or electronic storage is fully secure, and we cannot guarantee absolute security.

9. Children's Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us so we can delete it.

10. Third-Party Links

Our Services may contain links to third-party websites, products, or services, including affiliate links, sponsor sites, and external resources. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.

11. International Data Transfers

WMI is based in the United States. If you access the Services from outside the United States, your information will be transferred to, stored, and processed in the United States. By using the Services, you consent to this transfer.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the Last Updated date at the top of this page. If we make material changes, we will provide notice, for example by email or a prominent notice on the Services. Your continued use of the Services after any changes constitutes your acceptance of the updated Policy.

13. Governing Law

This Privacy Policy is governed by the laws of the Commonwealth of Massachusetts, without regard to its conflict-of-laws principles. Any disputes arising under this Policy will be resolved in the state or federal courts located in Massachusetts.

14. Contact Us

White Mountains Insider
A publication of Vidarr Ventures LLC
Email: hello@whitemountainsinsider.com
Web: whitemountainsinsider.com

Note: This Privacy Policy reflects the document provided for site implementation. It is not legal advice. Before publishing permanently, have it reviewed by an attorney licensed in Massachusetts to ensure compliance with all applicable laws and your specific business operations.